Marketing in the church? I’ve been thinking about this topic for the last few days. There is a sense of the ridiculous to think a logo can make you a ‘better church’.
An inspired group of marketers might find a way of reviving a flagging business by modifying its image and offerings, but the matters of the heart, the matters of God, are not susceptible to such cosmetic alterations. The world’s business and God’s business are two different things.
The fundamental problem in the evangelical world today is not inadequate technique, insufficient organization, or antiquated music, and those who want to squander the churches resourced bandaging these scratches will do nothing to stanch the flow of blood that is spilling from its true wounds. The fundamental problem in the evangelical world today is that God rests too inconsequentially upon the church. His truth is too distant, his grace is too ordinary, his judgment is too benign, his gospel is too easy, and his Christ is too common.